3X online sales through poweful Facebook Ads

Introduction

Client did not believe in Digital Marketing

The cost of the ads was considered high.

The Facebook Manager Set up was a mess

We tooks 1 week to properly set up the Fcebook Business Manager

We created a campaign plan that maximized the promotion of Acappela’s best selling products

We set up conversion remarketing and dynamic ads.

We took advantage of the seasonality

Client did not believe in Digital Marketing

Client did not believe in Digital Marketing.

The client was not convinced that it would work, or that the money spent would be worth it, or even if there was a good ROI on their end.

The cost of the ads was considered high.

The client did not believe in digital marketing and was skeptical about this concept. He believed that the cost of the ads was considered high, as well as the Facebook Manager Set up. We tooks 1 week to properly set up the Fcebook Business Manager (BMS).

The Facebook Manager Set up was a mess

The Facebook Manager Set up was a mess.

The client did not know how to use it, they did not know what they wanted to do with it and they did not know how to set up their business page.

We tooks 1 week to properly set up the Fcebook Business Manager

• Facebook Business Manager is a tool to manage your Facebook ads.
• It’s a must if you are running multiple ads on the same page and want an overview of all of them at once, instead of going into each ad set individually.
• FBBM allows you to create ad sets and manage the budget of each ad set as well as split test different images or headlines within an ad set without having to create new ads every time (which would cost more than just leaving things alone).

We created a campaign plan that maximized the promotion of Acappela’s best selling products

We created a campaign plan that maximized the promotion of Acappela’s best selling products. We knew that our target audience was interested in high-end audio equipment, so we created ads for Acappela’s most popular products: headphones and speakers.

We also built the copy for these ads based on research we did about what kinds of words would resonate with our target audience. For example, if someone searches “best headphones” online, they’re probably looking for something expensive (and possibly wireless). So we used words like “premium” and “luxury” when writing descriptions for our ads–and it worked! Our clickthrough rates were higher than average because people were drawn in by what they saw on Facebook’s News Feeds.”

We set up conversion remarketing and dynamic ads.

We set up conversion remarketing and dynamic ads.

Conversion remarketing is when ads are shown to people who have already visited your website, so they’re more likely to convert. Dynamic ads are personalized based on a visitor’s interests or past purchases, which makes them more relevant for each individual user.

We took advantage of the seasonality

You’re probably wondering how we were able to take advantage of the seasonality. Well, it’s quite simple actually! We took advantage of the seasonality of our product, our company and even our industry.

The reason why this worked so well for us is because people are more likely to buy gifts during Christmas time or when they have birthdays coming up in their family or friends. They also tend to go shopping more often during these periods because there are special offers going on at stores like Amazon Prime Day and Black Friday sales event which means higher conversion rates on Facebook Ads campaigns targeting these audiences

The results was bringing 3X online sales in November & December versus the previous year

The client was very happy with the results. They are now a believer in Digital Marketing. The client is planning to increase their budget for Digital Marketing and we are expecting more digital projects from them in future!

Conclusion

As you can see, we were able to turn things around for Acappela by creating a Facebook Ads campaign that helped them sell more products online. We also increased their brand awareness by targeting consumers who were most likely to purchase the product they wanted on their website.